Increase Your Business with Using Reputation Management Services

So many small businesses make the mistake of focusing too much on operations, the day to day ways they handle their business, and not enough on marketing and brand building. Your company’s brand encompasses more than just a pretty logo: It’s your reputation in the business world. Nothing is more important than your brand.Chucky Free Blogger Template

Memories are Made with Strong Impressions

Branding is the fine art of creating positive, lasting associations with your company. The first step is to create a concrete idea for your potential customers and business partners to latch on to. Most companies do a little of everything, but when presenting outside the company, telling people that you do “this and that” is the worst thing that you can say. Instead, create a concrete sound bite that sums up product or service that you sell in a memorable or interesting way. A construction company could say, “We provide a strong foundation and build your business from the ground up the way you want it.”My Template Download

Hire a Designer

Just like nobody wants to shop in a dirty grocery store, nobody wants to invest in a company with a dinky old website. The modern style is clean, elegant HTML5 sites with a flexible content management system, lots of contrast and eye-pleasing colors. Your designer will make sure that your site is pleasing to the eye and makes you look like the best among your competitors. You’ll get color synergy, texture, vertical and horizontal rhythm, and a hundred things that an untrained web developer would put at the end of the list.

When looking at draft designs, think about first impressions. Your homepage is your handshake with your customer or client. The first thing they see should tell them that the company is reliable, stable, and on top of their business. Internal pages should be brief, marketing-driven, and encourage the reader to reach out or stop by the shop.

Monitor Google and Social Media like a Hawk

Chances are that every morning when you wake up and shave or put on your makeup, you look in the mirror before you head off to work. When you submit a report to the boss, you spend an hour proofreading it and double checking your data before it goes out. This behavior is prudent – when you do something, you check to see if you actually did what you think you did before you show it to others.

But when was the last time you Googled your company? This should be at least a once a week event. Are your Facebook and Twitter pages overrun with unanswered complaints?

Social Media is the mirror that you look in to see what everyone else sees about your company. Use the feedback you receive there to streamline your perceptions and find the real kinks in your system. Respond to everything you can. Never adopt a “can’t save everyone” mentality – even if you can’t save everyone, your brand gets points for great customer service.

Alternatively, you can use reputation management services, like Reputation.com, to build up positive reviews and links on popular search engines. These companies are often dumped on by the general public, but the good ones provide you with real reviews on websites like Yelp, Angie’s List, and even Reddit. They can also crank out good SEO articles on authentic blogs that paint your company in a positive light and direct traffic your way and a host of other small services that really help to clean up your image and bring in new sales. They’re especially useful if you’re got some bad publicity out there that’s hurting your image.

Put some solid work into your brand, design and reputation, and you’ll see your business go from invisible to bubbling with excitement in no time flat. Think about making a lasting first impression in every place that your potential customers experience your brand, maintaining that impression as you develop your relationship. You want to be the one the customer remembers – not your competitor.Blogger temeplet